Studybynet.com* Part Deux

About 10 years ago, the NY Times Sunday magazine had an article that heralded a new electronic container for books; the printed page was passé.  Timing is everything in life.  The author, like us, was right on target, but way ahead of his time.

Today, Amazon, Barnes and Nobles and Sony have book readers; the first two seem to be market leaders in this space.  Most recently, the 800 lbs gorilla has entered the fray – Apple – with the iPad.  I think that Apple places the concept of electronic containers for books in a new league. The issue is no longer will it succeed, but who will be number two.

There is an ancillary benefit from the acceptance of the new electronic container for the printed word – magazines and newspapers.

Most recently, the NY Times indicated that Conde Naste would be re-introducing Gourmet Magazine in an electronic format.  The NY Times now has the “Timesreader 2.0” that delivers the newspaper in an electronic format to your PC.  I am sure that an iPad version is not too far behind.

I own the Nook (B&N) and I subscribe, or buy issues of, magazines of interest downloaded directly into the Nook.

As a matter of fact, there has been an extensive decline in readership and advertising in magazines.  If you look at the number of pages for Times or Newsweek today and compare the number of pages printed in 1999, it is 30% to 40% less printed (advertising) pages.  This has certainly eroded the profitability and viability of many magazines.

My predictions:

1. Magazines that have an acerbic, unapologetic point of view, great writing such as the Economist or Rolling Stone will find resurgence in readership and subscription… Maybe, Conde Naste’s Gourmet magazine will be on that list. The others will lumber along and slowly fade away.
2. Alan, John – what will be the next electronic media phase?  The market for textbooks that we foresaw 10 years ago is still there.  The access and the plan to gain that market share have changed. but the market still remains untapped and it is measured in the billions.  Someone will get it.

If my predictions don’t come true, I can always blame the stars.

 * Back in late 1999, I and two partners envisioned the e-book business becoming a viable business.  We built a business plan targeted at college students; textbooks and a PC reader – a bit early and a few dollars short in raising funds; we now find ourselves looking wistfully into the rear view mirror.