The current market cap for Monster is around 1B with the stock trading at 9.33. We have seen up ticks in the job market without any significant impact on the stock price of Monster.
Monster, Execunet, Careerbuilder and Dice are the odd men out. Each has its own problems and they all missed the boat. The reality is that Linkedin, Facebook and Twitter are the current market places for connection to your next job or recruiter for the next job.
Job search is ideally suited for the social media platform. A candidate needs to brand him/herself; the recruiter or hiring manager needs to be in the market to ‘buy’ that particular brand. These social media platforms are ideal venues for the creation and definition of our brand. If we are looking for a job, search for the recruiter or hiring manager who will relate to your brand.
All is not lost for investors in Monsters, however. If Larry Paige of Google wants to become a serious competitor to Facebook with Google+ and at the same time take on Linkedin, Larry has the perfect opportunity through the acquisition of Monster, at a reasonable premium, which is nothing more than petty cash for Google.
What does Google get for their money? They get millions of users who can extend their brand beyond their dry resume; they get an application that they can adopt into their existing framework; they also get a list of companies that can be invited to post jobs at no cost. Revenue will come from advertising and other promotional activities.
Google+ in one move can outflank both Facebook and Linkedin.
Larry, just something to think about…
No comments:
Post a Comment